Website Design Proposal Template

Building websites for clients can be an incredibly lucrative and therefore, a competitive profession. That’s why we’ve worked with lawyers to create a simple website proposal template (Word and PDF) to help you win more business.

Free Website Proposal Template and Sample

Building websites for clients can be an incredibly lucrative and therefore, a competitive profession. That’s why we’ve worked with lawyers to create a simple website proposal template (Word and PDF) to help you win more business.
What’s in this template?
  • • Cover letter
  • • Services table
  • • Payment terms
Click below to access our website proposal template

What is a website proposal?

We live in a digital world, yet, businesses are still slow to adapt to the technology revolution.
Approximately 64% of small businesses have a website, which presents an opportunity for service providers to help design and develop websites for a growing market. This is not to mention all of the companies that want to rebuild part of or all of their website to improve the customer experience.
A website proposal is a business document web developers, and designers use to pitch their services to prospective clients. This website project proposal captures details about a webmaster approach, services, and payment terms. Let’s look at each component in more detail.

Grab a copy of our Website Proposal Template (Free Example for Download)

As a web developer and designer, sending and pitching proposals is not likely something you thought you’d be doing as part of your job. That’s why we’ve created a simple proposal template to help save you time while maintaining professionalism in your client dealings.

Click below to download our website proposal template

Elements of a great website design and development proposal

Below are three key elements to a well-formulated website design proposal template.

1. Cover letter

While a cover letter is optional, it’s a nice touch to enhance your proposal template. The goal of a cover letter is to succinctly communicate relevant experience, philosophy, and skills to show prospective clients that you know what you’re doing.
You can either include a cover letter in your website proposal template doc or send it in the body of your email message. Either way, make sure you put your best foot forward to highlight what makes you competent at building websites.

2. Services

Your website development proposal is an opportunity to show clients all of the excellent services you offer to help them achieve their digital goals.
Take the time to map out all of your relevant offerings and even include some additional options that the client didn’t think of but would appreciate.
Detailing your services in your proposal also sets the tone for a new client relationship. Straight off the bat, you’re drawing a line and communicating what you can and can’t do.
This is critical to avoid “scope creep,” where a client continually asks for you to do more work that wasn’t included in the original agreement.

3. Payment terms

As a creative professional or agency, you have a few options when it comes to how to structure your payment terms.
You could charge progress payments, a deposit, upfront fees, or an hourly rate. How you present your payment conditions is entirely depending on your cash flow and type of clients.
As a general rule of thumb, it’s common practice to charge a deposit before the project commences, and the outstanding balance upon completion.
If the website is a small job, you may opt to skip the deposit and charge payment at the end of the project.

Grab a copy of our Website Proposal Template (Free Download)

As a web developer and designer, sending and pitching proposals is not likely something you thought you’d be doing as part of your job. That’s why we’ve created a simple proposal template to help save you time while maintaining professionalism in your client dealings.
Click below to download our website proposal template

How to use a website proposal template to win more business

Website design and development jobs are in demand, which comes with fierce competition. So while having a website proposal template puts you in a better situation than it would if you didn’t, you need to do more to stand out and win clients.
Sounds good in theory. But how do you actually stand out?
It comes down to relevancy.
When it comes down to it, prospective clients want to know if you have the skills to help them get the results they desire.
This means you need to go everything you can to uncover what truly matters to your clients when it comes to housing a website.
Here are eight questions to help you unlock your client’s needs:
  • • What are the 3-5 websites you consider to be competition?
  • • What isn't working on your current website?
  • • How would you describe your target audience in two sentences?
  • • When are you hoping to have your website complete by?
  • • How does your business make money?
  • • What makes you different from your competitors?
  • • What would success look like for this website project?
  • • What features must your website include?
Use a combination of these questions to get to the core of what your prospect wants. Not only that but what would a successful website mean for their bottom line?
Once you have the data, use your website proposal to align your relevant skills and experiences with your client’s deepest desires.
Frequently Asked Questions

FAQ about Website Proposals

While you can certainly communicate your value for a potential website project through messages, email, or verbal methods, we recommend creating a professional proposal to describe your offerings.
Having a proposal shows clients that you take your work seriously and are thorough in your approach. A website proposal gives you more credibility and ultimately increases your chance of securing a job.
Depending on the size of a project, the content in a proposal can vary greatly. However, some elements are essential to every proposal, including:
  • Information about your web design/development business
  • The services you offer
  • How you get paid
If you want to take it a little further, you can add past client testimonials and project timeline graphs. These are not necessary but can help make your proposal stand out.
Yes, absolutely. As mentioned above, the key to maximizing opportunities is developing a relevant proposal, which means tailoring the content to each client project. We’ve made our template in Word so you can modify the document to your requirements.
Proposals and contracts, while similar, are two different documents.
Proposals are effectively a marketing tool to pitch your services to potential clients, while contracts are formal documents that communicate the terms and conditions of a web project.
document preview

Website Design Proposal

Website Design Proposal

Prepared by

________________________
________________________
________________________

Prepared for

________________________
________________________
________________________
Date ______________
Dear ______________
My name is ____________________ and I am delighted to submit our website design services proposal for you.
Our mission is to ensure your highest possible satisfaction for when it comes to website designing!
Our Company has ____________________ years history of providing website designing services where we have established not only a brand name but a reputation in the market. We have been providing website design services since _______________________ with a vast range and variety of highest quality styles. With us, you ensure a confident service.
Please do not hesitate to contact us should you have any inquiries on about services or the quote and terms of payment.
Contacts us on
_____________________
_____________________
_____________________
We look forward in serving you!
Sincerely yours,
Name: _____________________
Title: _____________________

Website Design Services

Website Design Service Quantity Amount

Payment Terms

Amount in Percent Description
% Down payment
% Payment upon completion of the services
Thank you and sincerely yours
_________________________________

Grab a copy of our Website Proposal Template (Free Download)

As a web developer and designer, sending and pitching proposals is not likely something you thought you’d be doing as part of your job. That’s why we’ve created a simple proposal template to help save you time while maintaining professionalism in your client dealings.
Click below to download our website proposal template
Download Website Design Proposal Doc
Download Website Design Proposal PDF