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Free Sponsorship Proposal Template

Unlock the potential of successful sponsorships with this comprehensive guide to creating an outstanding sponsorship proposal. From essential components to expert tips and frequently asked questions, this article will help you craft a persuasive proposal that attracts sponsors and elevates your event sponsorship proposal or project to new heights.

What is a Sponsorship Proposal?

A sponsorship proposal is a formal document that outlines a request for financial or in-kind support from a potential sponsor for an event, project, or initiative. Sponsorship proposals are typically created by event organizers, non-profit organizations, or individuals seeking project funding. These proposals are presented to businesses, individuals, or other entities interested in supporting the proposed venture in exchange for promotional benefits, brand exposure, or goodwill.

Sponsorship proposals serve as a marketing tool to showcase the value of a partnership between the requesting party and the potential sponsor. They are designed to communicate the proposed event’s objectives, benefits, and opportunities to the potential sponsor, demonstrating how their support will help achieve mutual goals and generate positive outcomes for both parties.

A well-crafted event sponsorship proposal template highlights the unique aspects of the event or project and presents a compelling case for the potential sponsor’s involvement. By outlining the benefits and impact of the sponsorship, the proposal aims to persuade the potential sponsor that their support will yield significant returns on investment, whether in terms of increased brand visibility, customer engagement, or social impact.

A sponsorship proposal is critical for securing funding and support for events, projects, or initiatives by presenting a compelling and mutually beneficial partnership opportunity to potential sponsors.

DISCLAIMER: We are not lawyers or a law firm and we do not provide legal, business or tax advice. We recommend you consult a lawyer or other appropriate professional before using any templates or agreements from this website.

When to Use a Sponsorship Proposal Template

A sponsorship proposal template is a valuable tool that can be used whenever you need to create a professional and persuasive sponsorship request.

Leveraging a proposal template saves time and effort and ensures that your proposal contains all the necessary elements to communicate the value and benefits of the proposed partnership effectively.

This ultimately helps attract sponsors and boost the success of your event management team. 

Here are some common situations when you might consider using a sponsorship proposal template:

  • Organizing events: Conferences, trade shows, concerts, sports tournaments, charity fundraisers, and community gatherings all require funding and resources to be successful. A sponsorship proposal can help secure the necessary support from businesses and individuals interested in promoting their brand at your event.

  • Launching projects: Whether it’s a new product, service, or initiative, a sponsorship proposal can help you secure the backing needed to bring your project to life. This could include financial contributions, equipment, services, or other resources.

  • Non-profit initiatives: Non-profit organizations often rely on sponsorships to fund their programs and activities. A well-crafted sponsorship proposal can attract potential sponsors interested in supporting your cause and gaining visibility within the community.

  • Athletes and influencers: Athletes, influencers, and other individuals with a strong following may require sponsorship to fund their endeavors, such as participating in competitions, attending events, or creating content. A sponsorship proposal can help communicate its value to potential sponsors.

What to Include in a Sponsorship Proposal

Using a sponsorship proposal template is crucial for securing your support for your project or event. To make your proposal stand out and persuade potential sponsors, ensure it includes the following essential elements”

Description of Event or Project

Begin by providing a detailed description of the event or project you seek sponsorship for. Include relevant information such as the purpose, goals, target audience, expected attendance, and any unique selling points that make it an attractive opportunity for sponsors. If possible, provide supporting evidence like videos, photos, or testimonials from previous events to demonstrate your credibility and the potential impact of the sponsorship.

Project Impact

Explain the positive impact your event or project will have on potential customers, the community, and the sponsors themselves. Emphasize the benefits of the sponsorship, such as increased brand visibility, potential new customers, and enhanced reputation. It’s essential to demonstrate the value that sponsors will receive in return for their investment.

Sponsorship Packages

Outline the different levels of corporate sponsorship you are offering, clearly describing the benefits associated with each tier. This could include various promotional opportunities, such as logo placement on event materials, social media mentions, or speaking opportunities. Providing a range of sponsorship packages allows potential sponsors to choose the level of involvement that best aligns with their goals and budget.

Cost Breakdown

Provide a transparent cost breakdown detailing the project budget and how the funds will be allocated. This should include marketing, venue rental, equipment, and staff expenses. By being transparent about the budget, sponsors can better understand how their contribution will be used and the overall impact of their investment.

Deadlines & Deliverables

Include a clear timeline outlining the deadlines and deliverables associated with the sponsorship. Specify important dates, such as when promotional materials will be finalized, when payment is due, and any milestones leading up to the event or project completion. This helps sponsors understand the project’s progression and their role in its success.

Cancellation and Termination

Address the terms and conditions related to the cancellation and termination of the sponsorship or retainer agreement. Clearly define the circumstances under which either party can terminate the agreement and any penalties or refunds that may apply. This provides both parties with a clear understanding of their rights and obligations, minimizing the potential for disputes.


Finally, include an electronic signature section where both parties can sign and date the proposal, demonstrating their commitment to the project. An e-signature solution like Signaturely can streamline signing workflows, making it more convenient and efficient for both parties. By incorporating e-signatures, you save time and show your commitment to efficiency and professionalism.

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Sponsorship Proposal Template

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5 Tips for Writing a Sponsorship Proposal

Crafting a winning sponsorship proposal is essential for securing the support you need for your event or project. Here are five tips to help you create a persuasive and professional proposal that will capture the attention of potential sponsors:

  1. Research potential sponsors: Before you begin writing, research potential sponsors to identify those with interests and values that align with your event or project. Understanding their goals and business needs will allow you to tailor your proposal to demonstrate how the sponsorship can benefit them.

  2. Be clear and concise: Clearly communicate the purpose of your event or project and the specific benefits sponsors can expect in return for their support. Avoid jargon or overly complex language, and ensure your proposal is easy to read and understand.

  3. Highlight unique selling points: Differentiate your event or project from others by emphasizing its unique selling points. This could include exclusive promotional opportunities, an innovative concept, or a strong track record of successful past events. Show potential sponsors why your project is worth investing in.

  4. Provide evidence of past success: If you have previously organized successful events or projects, use this to your advantage by including testimonials, case studies, or statistics that demonstrate your track record. This will help to establish credibility and trust with potential sponsors.

  5. Be professional and visually appealing: A visually appealing proposal that is well-organized and professionally formatted will create a positive impression on potential sponsors. Use images, graphs, and charts to illustrate key points and make the proposal more engaging. Also, remember to proofread your submission to ensure it is free of errors and typos.


Below are some of the most frequently asked questions about sponsorship proposal templates.

How do I write a sponsorship proposal?

Research potential sponsors whose interests align with your event or project to write a sponsorship proposal. There are a couple of steps you can take to write an effective proposal letter, and using your sponsorship proposal template can help. Outline the purpose, unique selling points, and benefits for the sponsor. Include sections such as event description, project impact, sponsorship packages, cost breakdown, deadlines & deliverables, cancellation and termination, and a signature section. Remember to use a clear, concise, and professional tone throughout.

What is the proper way to ask for sponsorship?

The proper way to ask for sponsorship is by presenting a well-prepared sponsorship proposal that clearly communicates the value and benefits the sponsor will receive. Address the sponsor’s needs and interests, highlight the unique aspects of your event or project, and be professional in your approach. Using a sponsorship proposal template can help standardize your sponsorship support options.

How do you humbly ask for sponsorship?

Humbly asking for sponsorship involves showcasing the value your event or project can provide to the sponsor while expressing gratitude for their consideration. Focus on the potential benefits for the sponsor and express your willingness to collaborate and meet their needs.

How many pages should a sponsorship proposal be?

A sponsorship proposal should be concise yet comprehensive, typically four to five pages. The length may vary depending on the complexity of the project and the amount of information required to convey the value proposition to potential sponsors. In general, it’s essential to keep your proposal concise.

What should I offer in a sponsorship package?

In a sponsorship package, offer various benefits that cater to the sponsor’s interests, such as promotional opportunities, brand exposure, access to your audience, exclusive rights, or product placement. Create tiered packages with varying levels of benefits and investment to accommodate different sponsor preferences and budgets.

What do sponsors get in return?

Sponsors receive various benefits depending on the sponsorship package, including brand exposure, promotional opportunities, networking, audience access, and the potential to align their brand with a cause or event that resonates with their target audience. The specific benefits depend on the agreement between the sponsor and the event or project organizers.

What You Need to Remember About a Sponsorship Proposal Template

A sponsorship proposal template serves as a foundation for your personalized proposal. Customize it to emphasize your event or project’s unique aspects and align with your potential sponsor’s goals. Showcase the value and benefits you bring and expedite the agreement process using an e-signature solution like Signaturely to boost your proposal template success.

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Sponsorship Proposal Template











My name is _____________________and I am delighted to submit our sponsorship proposal for you.

We are an organization that specializes in _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________.

We have organized an event with the purpose of ____________________________________________________________________________________________________________________________________________________________

Where we need your sponsorship. 

Your sponsorship to us will benefit you to __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

We look forward to hearing from you.

Sincerely yours,









Event Name 
Event Date 
Event Time 
Event Location 










Thank you and Sincerely yours,










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