SEO Proposal Template

SEO is a highly dynamic industry that’s changing all the time. We’ve designed an SEO proposal template (PDF and Word) that’s fully editable so you can stay on top of your game, position yourself as an expert, and ultimately win more clients.

Win More Clients With Our Free SEO Proposal Template

SEO is a highly dynamic industry that’s changing all the time. We’ve designed an SEO proposal template (PDF and Word) that’s fully editable so you can stay on top of your game, position yourself as an expert, and ultimately win more clients.
What’s in this template?
  • • Pre-written services section
  • • Project timelines and milestones
  • • Testimonials and case studies
Get our SEO proposal template

SEO services at a glance

There’s no doubt about it. We live in a Google world.
With access to any information at everyone’s fingertips, it’s no surprise that companies are trying to figure out ways to appear at the top of search results to get more traffic, leads, and sales.
SEOs are hired to work their wizardry to help businesses rank in search. And this need will continue to grow as competition gets more fierce, and more demand for new information grows exponentially.
Check out these fascinating numbers as it relates to the increasing need for SEO services:
  • • Businesses with a marketing strategy allocate on average 41% of their budget to SEO (Safari Digital)
  • • Brands and agencies spend an estimated 72 billion a year on SEO services in the United States (Borrell Associates)
  • • The majority of business spend over $5,000 a month on SEO services (Moz)
  • • 34% of companies spend more than $1,000 per month on link building (Safari Digital)
It’s a fantastic time to be an SEO as businesses are practically throwing money at agencies. But with increased demand, comes more competition. That’s why you need a professional proposal to stand out.

Download our free SEO
Proposal Template

We’ve worked with professional proofreaders and legal experts to design a simple proposal template for you to download, edit, save, and send to prospects. Our template is 100% free for you to use.
Click below to get a copy of our SEO proposal template

What's an SEO proposal, and why is it so important?

An SEO proposal is a pitch to your prospective clients highlighting your services, your fees, and your approach to get results.
Think of your proposal as your SEO strategy template that you use over and over again, and tweak depending on the client.
For many clients, SEO is very intimidating and hard to understand, so naturally, they don’t know who to trust to get help.
Your proposal is a marketing tool to help clients understand just what it is you do and how you can help them get more traffic and leads for their website.

Best practices to win more clients with your SEO proposal

Your SEO proposal template is the foundation of your pitch. However, there are some variables you need to master to give you the best chance to win business.
We’ve identified four key elements to creating a winning proposal.

1. Ask purposeful questions

The success of your proposal is going to come down to how relevant your services are to the desired result of your client.
The best way to uncover your prospects’ needs is to ask high-quality questions. Below are ten questions you could ask each potential client:
  • • What's your business model?
  • • Who's your target audience? Can you provide any data from surveys or analytics?
  • • What countries or states are you trying to reach?
  • • Have you worked with an SEO agency in the past? If so, what did you like (or not like) about the experience?
  • • How much do you know about SEO? What's your level of understanding?
  • • Do you have a developer? What CMS are you using for your website?
  • • What makes you different from your competitors?
  • • Do you have a budget for SEO services?
  • • Who are your main competitors?
  • • What are you hoping to achieve with improved SEO

2. Provide options

SEO services can quickly get technical and overwhelm potential clients. Once you understand the needs of your client, it’s helpful to break down your services into multiple options.
For example, you might suggest that a client needs:
  • • A site audit
  • • Keyword research
  • • Content creation
  • • Link building
  • • Site speed
Then you can offer all of the options, or the client can pick and choose options from the list. This makes them feel like they have a little bit more control over their marketing strategy.

3. Do the math

A creative approach to your proposal is to reverse engineer your potential clients’ conversion and tie your fees into those results. For example, if your client sells baby products online, with a 2% conversion rate, forecast their potential sales if they were to increase their organic traffic as a result of your work.
When you do the math on traffic and conversions with your clients, they naturally start to shift their views on your services from a cost to an investment, thus increasing your chances of winning the business.

4. Case studies

Nothing is more powerful in a proposal than relevant case studies that prove you know how to get results. As an SEO, your results are your greatest asset. So make sure you capture the beginning, the middle, and the end of your most successful campaigns then pick relevant examples to include in your proposal.

Download our free SEO
Proposal Template

We’ve worked with professional proofreaders and legal experts to design a simple proposal template for you to download, edit, save, and send to prospects. Our template is 100% free for you to use.
Click below to get a copy of our SEO proposal template
Frequently Asked Questions

FAQ

Yes, absolutely! We provide an editable Word file with your free download.
The key to a winning proposal is making it relevant to your potential client. As every client has different needs, we suggest you modify our template to personalize your pitch.
Yes, we’ve included samples of both a proposal and a contract for your use.
The KPIs you choose to include in your proposal comes down to what KPIs are the most important to your client. If they want to improve site speed, then you may set metrics around loading times for specific pages.
Or, if they want to rank for a specific keyword, then you could set a KPI for the ranking over the keyphrase over time.
The point here is to work with your client and create a highly personalized proposal with your template as a base.
document preview

SEO Proposal

SEO Proposal

Prepared by

________________________
________________________
________________________

Prepared for

________________________
________________________
________________________
Date ______________
Dear ______________
My name is ____________________ and I am delighted to submit our SEO services proposal for you.
Our mission is to ensure your highest possible satisfaction for when it comes to SEO!
Our Company has ____________________ years history of providing SEO services where we have established not only a brand name but a reputation in the market. We have been providing finest SEO services since _______________________ with a vast range and variety of highest _______________________. With us, you ensure a confident service.
Please do not hesitate to contact us should you have any inquiries on about services or the quote and terms of payment.
Contacts us on
_____________________
_____________________
_____________________
We look forward in serving you!
Sincerely yours,
Name: _____________________
Title: _____________________

SEO Services

SEO Service Quantity Amount

Payment Terms

Amount in Percent Description
% Down payment
% Payment upon completion of the services
Thank you and sincerely yours
_________________________________

Download our free SEO
Proposal Template

We’ve worked with professional proofreaders and legal experts to design a simple proposal template for you to download, edit, save, and send to prospects. Our template is 100% free for you to use.
Click below to get a copy of our SEO proposal template
Download SEO Proposal Doc
Download SEO Proposal PDF