Free Cleaning Proposal Template (Word and PDF)
This free cleaning proposal template (Word and PDF) gives you a ready layout for the cover letter, cleaning services, supply list, payment terms and signatures. Fill in the blanks, add your prices and send it to win office, janitorial or residential cleaning jobs.
The guide below shows what to include, how to price the job, which terms and insurance to cover and how to sign the finished proposal.



What is a Cleaning Proposal?
A cleaning proposal is a document in which a cleaning company or an individual cleaner presents the services, methods and price for a job to a potential client. It sets out the scope of work so the client can compare providers and accept the one that fits.
In short: a cleaning proposal presents the scope, the method and the price to win the job, a quote states only the price, and a contract binds both sides once the client signs.
A proposal differs from a quote, a bid and a contract. A quote states a price, a bid is a price offered against other providers for a defined job, and a proposal explains how you will do the work and why you are the right choice. Once the client accepts, a signed cleaning service agreement turns the accepted terms into a binding contract, so keep our service agreement template ready for the next step.
The main benefits of a cleaning proposal are transparency, clearer communication and a better chance of winning the job. A well-built proposal lets you show your strengths, prove that you understand the client’s needs and build trust with past results. It also lets the client compare several providers on the same points.
DISCLAIMER: We are not lawyers or a law firm and we do not provide legal, business or tax advice. We recommend you consult a lawyer or other appropriate professional before using any templates or agreements from this website.
When to Use a Cleaning Proposal Template
A cleaning proposal template is a valuable tool for established cleaning businesses and individuals looking to enter the cleaning industry. It can be used in various scenarios, including:
- Office Cleaning: When pitching services to commercial clients, a cleaning proposal template can help showcase the company’s expertise in maintaining a clean and healthy work environment. The proposal can highlight services tailored to the client’s needs, such as carpet cleaning, window washing, or sanitation.
- Residential Cleaning: For individuals or companies offering residential cleaning services, a cleaning proposal template can outline the scope of services provided, such as deep cleaning, regular maintenance, or specialized services like upholstery cleaning.
- Educational Institutions: A cleaning proposal template can be used when submitting bids for cleaning contracts at schools, colleges, or universities. The proposal can emphasize the company’s experience in maintaining a clean and safe learning environment for students and staff.
- Medical Facilities: Cleaning proposals must emphasize the importance of adhering to strict hygiene standards and infection control protocols. A cleaning proposal template can help businesses highlight their specialized services and experience in maintaining cleanliness in healthcare settings.
- Event Cleaning: When bidding for event cleaning contracts, a cleaning proposal template can outline the company’s approach to maintaining cleanliness before, during, and after the event, including waste management and recycling services.
What to Include in a Cleaning Proposal
A cleaning proposal should include a cover page, an executive summary, a team introduction, the services offered, your approach and timeline, pricing and signatures. The template below covers the letter, the cleaning services table, the supply list, the payment terms and the signature block, and the sections that follow explain what to write in each part.
Cover Page
The cover page serves as the first impression of your cleaning proposal. It should contain your company logo, business name, contact information, and the title “Cleaning Proposal” or a similar phrase. A clean, visually appealing design will help convey a sense of professionalism and it will go a long way in establishing your unified brand. Use consistent fonts, colors, and formatting throughout the proposal to maintain a cohesive appearance.
Executive Summary
The executive summary is a brief overview of your cleaning proposal. It should briefly describe your company’s background, services offered, and the unique value proposition that sets you apart from competitors. Keep the executive summary concise and engaging to capture the client’s interest; otherwise, you risk losing your client in a sea of details right from the jump. Be sure to tailor the executive summary to the specific needs of your potential client, showing that you have taken the time to research their requirements and understand their concerns.
Personal/Team Introduction
In this section, introduce yourself or your team members, highlighting relevant experience, certifications, and expertise in the cleaning industry. If your team has specialized skills or training, mention them here. Including brief testimonials from satisfied clients can also help to build trust and credibility. This portion of the document can go a long way in establishing credibility and trust with your potential client. To further humanize your proposal, consider adding a professional photograph of yourself or your team to give the client a sense of the individuals behind your business.
Services Offered
Clearly outline your offerings, such as office cleaning services, residential cleaning, carpet cleaning, or janitorial services. Be specific and tailor your proposal to the potential client’s needs.
For example, if you are pitching to an office, focus on your experience in maintaining clean, organized workspaces and your ability to work around their schedule. Consider including a bulleted list of services to make it easy for clients to see precisely what they will receive. Remember to emphasize any unique or specialized services that set you apart from your competition.
Approach & Timeline
Explain your approach to cleaning, including the methods and equipment you use, any eco-friendly or sustainable practices you adhere to, and the safety precautions you take. Providing a general timeline for cleaning tasks, such as frequency of visits, estimated duration, and completion dates for larger projects, will help to demonstrate your organization and commitment to efficiency.
Additionally, it may be helpful to outline any specific procedures you follow to ensure quality control, such as routine inspections or feedback systems. This information will give the client a better understanding of how you operate and instill confidence in your ability to provide reliable, high-quality service.
Pricing & Packages
Clearly present your pricing structure, including hourly rates, flat fees, or package deals. Be transparent about additional fees, such as specialized services or equipment usage. If possible, provide a detailed cost breakdown for the specific client, considering their unique needs and requirements. Offering customizable packages or flexible pricing options can demonstrate your client-focused approach. Also, consider including any discounts, promotions, or incentives for long-term contracts or referrals, as these can help to encourage clients to choose your services over competitors.
Signatures
To finalize the proposal, include a section where both parties sign and date the document to accept the terms. State how long the offer stays valid, for example 30 days, so the price does not hold forever. A signed proposal records that the client accepted the scope and the price in writing.
You can collect the signatures on paper or electronically. A signature or contract cannot be denied legal effect solely because it is in electronic form under 15 U.S.C. 7001, and an e-signature tool like Signaturely lets the client sign from any device while you track the request. Our guide to e-signature legality explains what to check.
With these elements in place, the proposal shows your expertise, your price and your terms in one document that a client can accept quickly.
How to Price a Cleaning Proposal
Price a cleaning proposal from your own costs: labor, supplies and equipment, overhead and a profit margin, then show the result as a price per visit, per month or per project. Start with labor. The Bureau of Labor Statistics reports a median hourly wage of $17.71 for janitors and building cleaners in May 2025 (BLS). That figure is a wage for the worker, so add payroll taxes, insurance, supplies and overhead on top before you set your rate.
Choose a pricing model
Most cleaning proposals use one of three models. An hourly rate bills the time on site and suits irregular or unclear jobs. A flat rate per visit or per month fixes the price for a defined scope and suits recurring office cleaning. A rate by area, such as per square foot, scales with the size of the building. Pick the model your client can compare easily and say which tasks the price covers.
Know your cost inputs
List what drives the price before you quote: the type and size of the facility, the layout and number of rooms, the tasks and how often they repeat, labor, equipment and supplies, overhead and your profit margin. Divide the monthly cost by the number of visits to check that each visit still earns a margin.
Write the scope of work and frequency
The scope of work lists the tasks for each area and how often you do them. For an office that can mean vacuuming and mopping floors, dusting surfaces, sanitizing restrooms and high-touch points and emptying trash. Give every task a frequency, such as daily, twice a week, weekly or monthly, and price deep cleaning, such as carpet or window cleaning, as a separate line. Enter the tasks in the Cleaning Services table of the template and use the Description column for the area and the frequency.
Terms, Insurance and Safety in a Cleaning Proposal
State the payment terms, the cancellation rules, any confidentiality duty, your insurance and the products you use, so the client does not have to ask. A short terms block under the Payment Terms table is enough for most jobs, and a signed service agreement can carry the details of a long contract.
Payment terms
Give the due date of each invoice, the payment methods you accept and the late fee, if you charge one. The Payment Terms table in the template splits the price into a down payment and a payment on completion, so fill in the percentage and the trigger for each. For recurring work, add a row for monthly invoices.
Cancellation and rescheduling
Say how much notice the client must give to cancel or move a visit and what you charge when the notice is short. A visit canceled at the door still costs you the labor, which is why a notice period belongs in the proposal.
Confidentiality and access
Cleaning crews work around documents and equipment, so a client may ask for a confidentiality clause and a list of who holds keys or alarm codes. Put both in writing before the first visit.
Insurance
Tell the client which insurance covers your crew and their property. The U.S. Small Business Administration says general liability insurance protects against financial loss from bodily injury, property damage, medical expenses and lawsuits, and lists workers’ compensation, unemployment and disability insurance as required for businesses with employees, with further rules that vary by state (SBA). Check your state requirements and name your policies in the proposal.
Cleaning products and safety
Name the products and equipment in the Supply List table of the template. EPA’s List N lists disinfectants by EPA registration number and expects its products to kill SARS-CoV-2 when used according to the label directions, so choose a registered product and follow its label (EPA). If the client wants safer-ingredient products, EPA’s Safer Choice program keeps a searchable list of certified cleaning products (EPA Safer Choice).
If your crew faces contact with blood or other potentially infectious materials, for example in medical facilities, OSHA’s bloodborne pathogens standard requires the employer to keep the worksite clean and sanitary, to follow a written cleaning schedule and to decontaminate contaminated surfaces with an appropriate disinfectant (29 CFR 1910.1030). A medical cleaning proposal should state that schedule and the disinfectants you use.
Common Mistakes in a Cleaning Proposal
The common mistakes are sending a generic proposal, quoting a price without knowing your costs, leaving the scope vague, letting errors through and skipping the acceptance step.
- A generic proposal: change the opening, the task list and the frequencies for each client so the proposal reads as written for them.
- A price below your costs: a low price wins the job and then you carry the loss every month, so check the margin per visit first.
- A vague scope: if the proposal does not say which areas and tasks are included, extra requests turn into disputes.
- Errors and typos: a wrong total, a wrong client name or a spelling slip makes a cleaning company look careless.
- No acceptance step: ask the client to sign and date the proposal and say how long the price stays valid.
Download our free example
Cleaning Proposal Template
Download the free cleaning proposal template in Word or PDF and send a clean, professional proposal in minutes. The file holds a cover letter, a cleaning services table, a supply list, payment terms and a signature block, so you can skip the blank page.
5 Tips for Writing a Cleaning Proposal
An effective cleaning proposal is essential for securing new clients and growing your business. Here are five tips to help you create a winning cleaning proposal:
- Understand your client’s needs: Before starting your proposal, research the client and their specific requirements. Tailor your proposal to address their unique needs and concerns, demonstrating your ability to provide customized solutions. By showing that you understand their challenges, you can position your services as the best solution to their cleaning needs.
- Be clear and concise: Use straightforward language and avoid industry jargon when writing your proposal. Make sure each section is well-organized and easy to understand. This will help your potential client quickly grasp the benefits of your services and make an informed decision. Remember that less is often more when it comes to the language and content of your proposal.
- Highlight your experience and expertise: Showcase your knowledge and skills in the cleaning industry by mentioning relevant certifications, training, or experience. Include brief testimonials from satisfied clients or case studies demonstrating your ability to deliver high-quality cleaning services. This will help build trust and credibility with potential clients.
- Offer transparent pricing: Provide clear, detailed pricing information in your proposal, including hourly rates, flat fees, or package deals. Be upfront about additional costs, such as specialized services or equipment usage. This transparency will help you build trust with your potential clients and avoid any misunderstandings down the line.
- Use technology to streamline the process: send the finished proposal for signature with an e-signature tool like Signaturely, see when the client has opened and signed it and keep the signed copy in one place. That saves a round of printing and scanning and shows clients that you work in a modern, organized way.
How to Fill Out, Edit and Sign the Cleaning Proposal Template
Download the template as a Word file to edit on screen or as a PDF to print and complete by hand, fill in every blank, add your prices and have both parties sign. The steps are:
- Download the free cleaning proposal template as a Word file or a printable PDF.
- Fill in the Prepared by and Prepared for blocks, the date, the address and the greeting, then add your company history and contact details.
- List each service and its description in the Cleaning Services table, with the area and the frequency.
- List the products and equipment you will use in the Supply List table and state the purpose of each.
- Enter your payment split in the Payment Terms table and add your cancellation and confidentiality terms below it.
- Add your logo and check every total, name and date before you send it.
- Send the proposal to the client to sign, then sign your part and keep a signed copy.
Check before you send the proposal: the services and their frequency, the price and the payment split, the cancellation notice, your insurance, how long the price stays valid and the signature lines for both parties.
FAQs About Cleaning Proposal Templates
Below are a few of the most frequently asked questions about using a cleaning proposal template.
How do I ask for a cleaning contract?
You should first identify potential clients and their specific needs to ask for a cleaning contract. Research the client’s business or property and tailor your cleaning proposal to address their unique requirements. Contact prospective clients via email, phone, or in person, and professionally present your cleaning services proposal, highlighting how your services can solve their problems.
How do you write a cleaning proposal?
To write a cleaning proposal, follow these steps:
- Begin with a cover page with your company name, logo, and contact information. Use a cleaning proposal template to mold your outline.
- Write an executive summary outlining the key benefits of your cleaning services, from janitorial services to commercial cleaning.
- Include a personal/team introduction to showcase your experience and expertise.
- List the services offered and explain how they meet the client’s needs.
- Describe your approach and timeline for completing the cleaning tasks.
- Provide transparent pricing and package options.
- Include a signature section where both parties sign and date the proposal to accept the terms.
What is a good introduction to cleaning services?
A good introduction to cleaning services should briefly present your company and its unique selling points. Highlight your experience, expertise, and commitment to providing high-quality, reliable cleaning services.
When offering office cleaning services, be sure to emphasize how your services can address the specific needs of the potential client and improve their property’s cleanliness and overall appearance.
How do I advertise myself as a cleaner?
To effectively advertise yourself as a cleaner, exploring various strategies is essential. Start by creating a professional website that showcases your services, experience, and client testimonials.
Harness the power of social media platforms to connect with potential clients and share updates about your services. Networking with local businesses and attending industry events can help build relationships and increase visibility. Using online directories and review sites can also boost your online presence.
Moreover, implementing targeted advertising campaigns, such as Google Ads or social media ads, can assist in reaching your target audience and attracting potential customers.
How do you quote a cleaning contract?
To quote a cleaning contract, first assess the client’s needs, property size, and the scope of work involved. Consider labor, equipment, and cleaning supplies required to complete the cleaning job. Calculate the total cost, considering your overhead and desired profit margin. Finally, present your quote clearly and transparently within your cleaning proposal, breaking down the prices for each service and any additional fees.
How much should I charge in a cleaning proposal?
Charge enough to cover labor, supplies, overhead and your profit margin on every visit. Estimate the hours the scope needs, add your costs on top of the wage and compare the total with what clients in your area pay.
What is the difference between a cleaning proposal and a cleaning contract?
A cleaning proposal offers services and a price to win the job, and a cleaning contract is the signed agreement that binds both sides once the client accepts. Use our service agreement template for the contract.
Should a cleaning proposal include insurance details?
Include the insurance you carry, such as general liability and workers’ compensation, because clients often want proof of coverage before a crew enters their building.
Can I sign a cleaning proposal electronically?
A signature cannot be denied legal effect solely because it is in electronic form under 15 U.S.C. 7001, so you can send the proposal for e-signature and keep the signed copy online.
What You Need to Remember About Cleaning Proposal Templates
A quality cleaning proposal can decide whether your business wins the next contract. Personalize the template for each client, show what sets you apart from competitors and keep the price, the scope and the terms clear. Whether it is an office cleaning proposal or a commercial cleaning proposal, a complete template saves time and helps you win new clients.
Cleaning Proposal Template
CLEANING PROPOSAL
PREPARED BY
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
PREPARED FOR
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Date_____________________
Address_____________________
Dear_____________________,
My name is _____________________, and I am delighted to submit our cleaning services proposal for you.
Our mission is to ensure your highest possible satisfaction when it comes to cleaning!
Our Company has _____________________years history of providing cleaning services where we have established not only a brand name but a reputation in the market. We have been providing finest cleaning services since _____________________with a vast range and variety of cleaning techniques. With us, you ensure a confident service and everlasting high-quality cleaning.
Please do not hesitate to contact us should you have any inquiries about services or the quote and terms of payment.
Contacts us on
_____________________
_____________________
_____________________
We look forward to serving you!
Sincerely yours,
Team
Cleaning Services
Cleaning Service | Description |
Supply List
We gladly inform you that the following list of products/equipment will be used in the process of cleaning your premises.
Product/Equipment | Purpose |
Payment Terms
Amount in Percent |
|
% |
|
% |
|
Thank you and Sincerely yours,
_______________________________
COMPANY _______________________________ | CLIENT ______________________________ |
DATE _______________________________ | DATE _______________________________ |
Download Our Free Cleaning Proposal Template Today
Do not lose time on a blank page. Our free cleaning proposal template downloads in one click. Download it, fill in your details and send it to your next client.
Download the free cleaning proposal template in Word or PDF and send your next proposal today.