Will Cannon is the Founder & CEO of UpLead, a B2B sales intelligence platform trusted by 4,000+ companies to find and connect with verified leads. He founded the company in 2017 after more than a decade running BWG Marketing, a lead generation agency where he led customer acquisition strategy for Dropbox, Morgan Stanley, ADP, and dozens of Fortune 500 companies.
Will bootstrapped UpLead from zero to $30M+ in revenue without outside funding and separately grew Signaturely, his e-signature product, from launch to over 2 million users. UpLead has been rated #1 on G2 for Easiest to Use and Best ROI in the Sales Intelligence category for two consecutive years.
Will has sent over 100 million cold emails across his career and writes about what he has tested firsthand: outbound systems, B2B prospecting, email deliverability, and the mechanics of scaling a SaaS business lean. He is based in Calabasas, California.
Expertise
- B2B Lead Generation
- Cold Email Outreach
- Outbound Sales Systems
- Email Deliverability
- Sales Prospecting & ICP Development
- Bootstrapped SaaS Growth
Achievements
- Bootstrapped UpLead from $0 to $30M+ in revenue without outside funding
- Grew Signaturely from zero to 2 million users as a solo founder
- Sent and analyzed over 100 million cold emails across 15+ years of outbound campaigns
- Rated #1 on G2 for Easiest to Use and Best ROI in Sales Intelligence, 2024–2025
- Led customer acquisition for Dropbox, Morgan Stanley, ADP, and other Fortune 500 companies at BWG
Other Publications
Education
Self-taught entrepreneur. Will left college at 19 to pursue a career in real estate before pivoting to email marketing and lead generation following the 2008 housing crash.
Latest from Will
Xodo Sign (formerly Eversign) Pricing & Plans in 2025
How to Write a Contract: Step-by-Step Guide + Considerations
Witness Signatures & When to Use Them
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