Will Cannon is the Founder & CEO of Signaturely, the e-signature platform he grew from launch to over 2 million users. Before starting Signaturely, he spent more than a decade running BWG Marketing, a lead generation agency where he led customer acquisition strategy for Dropbox, Morgan Stanley, ADP, and dozens of Fortune 500 companies.
He built Signaturely into one of the most widely used e-signature tools for small businesses and independent professionals, focused on making document signing fast, affordable, and legally secure.
Will writes about what he's tested firsthand building Signaturely: e-signature workflows, contract and document security, and the mechanics of scaling a lean, bootstrapped SaaS business. He is based in Calabasas, California.
Expertise
- B2B Lead Generation
- Cold Email Outreach
- Outbound Sales Systems
- Email Deliverability
- Sales Prospecting & ICP Development
- Bootstrapped SaaS Growth
Achievements
- Grew Signaturely from zero to 2 million users as a solo founder
- Built Signaturely into a top e-signature tool for small businesses and freelancers
- Trusted by law firms, agencies, and freelancers worldwide for fast, legally binding e-signatures
- Helped over 2 million people sign, send, and manage documents through Signaturely
- Led customer acquisition for Dropbox, Morgan Stanley, ADP, and other Fortune 500 companies at BWG
Other Publications
Education
Self-taught entrepreneur. Will left college at 19 to pursue a career in real estate before pivoting to email marketing and lead generation following the 2008 housing crash.
Latest from Will
Qwilr Alternatives: 9 Proposal Tools Compared (2026)
pdfFiller Alternatives: 10 PDF Editors and Signing Tools Compared (2026)
Juro Alternatives: 10 Contract Management and Signing Tools Compared (2026)
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